Especially the content created with the use of Snapchat.
Curate the content sent by participants – the content created by your attendees is Gold.It is a small thing but it can bring a lot of satisfaction and loyalty.
Respond to individual inquiries – when live streaming, in order to show your audience that you care about them, randomly answer some of their inquires.Satisfy this thirst of curiosity by encouraging celebrities to post by themselves. Encourage celebrities to post behind-the-scenes content – everybody is curious about what is happening behind the scenes, how everything is organised and how the celebrities are getting prepared.It’s a stamp that your attendees should want to integrate in all of their Snaps. A stamp which has to say your event’s story at one glance. Snapchat’s geofilters are a big yes-yes – it is important to have it ready for when the event starts.Create event and location hashtags so that your users can add them to their posts.Cross-promote your Snapchat’s and Instagram’s account – don’t forget to create a snapcode!.For both Instagram and Snapchat you should create centralised crowd-sourcing stories and hashtags where your attendees can send all off their photos and videos.It means bringing awareness, motivating and offering incentives to your audience in order to create content. Encourage Attendees to Use Snapchat’s and Instagram’s Stories – this represents the most important step in Live Marketing.If you’re building live streamed events you can combine what’s happening at the event, Snapchat and Instagram, as well as your own, streamed channel with a live streaming tool such as Streams.live. Incorporate location based Geofilter and animated graphics that pertain to the event – Geofilters are available only on Snapchat and can be created or customised for your event but keep in mind that this should be done ahead of time since they need a few days to be approved.Their main purpose is to showcase the event from their own perspective while offering valuable insights for their followers. Overtake the Snapchat or Instagram account – it is a common trend that a celebrity takes over a brand’s account for a limited period of time.From the engineers who helped put everything in place – to the artists doing their rehearsals, this will only make your audience feel more excited and included. Create behind-the-scenes content – there’s nothing wrong about letting followers know about the hard work you and your team have put in creating this event.Provide a sneak peak and Teaser – this is a great way to keep your audience intrigued and interested in your event while creating awareness within the possible attendees.Like any other event we have three main phases: Pre-event marketing, Live marketing and Post-event marketing How can you make use of the Stories in order to promote your event? In this article I am going to talk about what are the best practices and uses of both Snapchat’s and Instagram’s stories. While Instagram is great in bringing awareness of an event within their 600 Million user base, Snapchat is perfect to create content and especially post event marketing material. Instagram’s users are mainly over 24 years old and spend around 15 min a day browsing while 60% of Snapchat’s users are under 24 years old and spend an average of 30 min per day creating content. I suppose that until now, we are all familiar with Snapchat and Instagram and how they became an essential tool in event marketing.Įven though Snapchat is losing market share since the launch of Instagram’s stories, it seems that the two are slowly taking different directions regarding the market segmentation and the user’s behavior while using the app. Adhere to Snapchat’s business geofilter guidelines, submission tips, and size requirements (1080x1920 or 1030x2340, under 300KB, saved as a.Include “UVM” or “University of Vermont” and “2018” or ‘’18”.
Use of winning design is subject to Snapchat’s acceptance of submission. Submissions must be sent in by 11:59 p.m. The winner will have their filter, seen, saved and enjoyed by thousands of people around campus and the Burlington area, and win a $50 bookstore gift card. Design a standout Snapchat filter for UVM’s 2018 Commencement weekend.
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